Rob D’Addario, President and Managing Director
Rob D’Addario, Cleerline’s President/Managing Director, is the company’s “tip-of-the-spear visionary” and accountable for Marketing and Finance on a leadership team level. Rob is involved in all aspects of the business and continually monitors and responds to the most pressing issues as they arise. As a person who is always looking to the future, Rob pushes the business is to be proactive and strategic in its efforts.
Rob’s early experience as E-Business Project Manager and Systems Analyst at D’Addario & Co. helped hone his problem solving, systems management, and organizational skills. He brought all of these to bear in the formation of Planet Waves Custom Installation™. Based around the D’Addario’s CableStation™ product, Planet Waves CI was launched in 2005 to provide connectivity solutions for residential A/V installers. The changing marketplace and technology landscape lead to the evolution and formation of Cleerline Technology Group in 2012.
Rob believes Cleerline Technology Group offers “a fiber optic solution that truly is as easy to use, if not easier than any copper alternative on the market. It is also stronger and easier to work with compared to any other competitive fiber product.” While the technology Cleerline uses is truly unique, he believes the company is also special because “we are founded on a principal of continually looking to create win/win scenarios for our customers, partners, suppliers, and employees,” said Rob. “We strive to treat all with exceptional amount of respect and dignity, and work to make our relationships truly long term and sustainable.”
What does the future of Cleerline hold in Rob’s mind? Continuing to create “truly disruptive and transformational products.” He believes Cleerline can help expand global access to reliable networks and bandwidth at a lower cost of ownership and maintenance.
On Cleerline’s future: “I think we have only cracked the surface of our potential. I believe we are in the right place and right time to grow and create lasting business relationships that are mutually beneficial for our customers, our customer’s customers, our suppliers, and our employees around the world.”
Outside of work Rob, continues to rock out–though not quite as hard as he did as a 20-something in a Chicago-based band. For the past 6 years he has actively participated in the Drunk Unkles, the NSCA Education Foundation Charity Band. Their performances at InfoComm have raised over half a million dollars in support of the NSCA Education Foundation’s scholarships, training opportunities, and research.
Rick Sant, Managing Partner
Rick Sant is one of Cleerline Technology Group’s (CTG) three managing partners. He leads the company’s Research & Development activities, as well as overseeing Supply Chain Management. Rick’s entire career has been spent in the A/V industry, leading to the foundation of Cleerline in 2012. Previous activities included operating a high-end custom integration firm as well as a distribution business alongside Ryan Prentice, another of Cleerline’s managing partners. Eager to share his years of industry experience, Rick makes it a priority to support trainings and educational opportunites and other organizations in order to advance education and related items around fiber optics. He believes in simplifying fiber optic technology to make it easier and more accessible for all installers, dealers, and distributors.
“SSF™ fiber was the cornerstone in Cleerline Technology Group’s creation,” Rick said. “The idea originally was to simplify the termination of fiber optics, but the development of the product also yielded extreme durability and safety in handling unlike other fibers in the industry. To sum it up, I believe SSF™ simplifies fiber optics.”
What’s Rick’s vision for the future of Cleerline? “To continue providing the ultimate products and support to our customers and distribution partners for fiber optic cable, tools and accessories.” He and the managing partners of Cleerline are also dedicated to continually refining CTG’s corporate culture and objectives to create a workplace and environment that is worthy of the terrific group of people that is team Cleerline.
Outside of work, Rick enjoys spending time with his family traveling and spending time on the water. The Sant family has gone from boating and waterskiing to wakeboarding, and now spend their time surfing. Rick’s looking forward to getting back to traveling post-pandemic and maybe even making it to a football game the next time he’s in California.
Ryan Prentice, Managing Partner
Ryan Prentice is one of Cleerline Technology Group’s three managing partners. He oversees all aspects of Sales and Accounting. As a co-founder of Cleerline Technology Group (CTG), he works very closely with Rob D’Addario, President of CTG, and Managing Partner Rick Sant. His primary focus is growing the adoption of fiber optic cables and accessories across various vertical markets.
Ryan began his career in the 12-volt industry in 1989 before moving into the custom home electronics and Installation field in 1991. As a Partner at Premier Home Theater, a company focused on high-end audio/visual installations, he oversaw the expansion of the business from Vancouver, WA into the Seattle market. Ryan continued his custom integration career with the launch of Custom Install Supply (CIS) in 2004. CIS, which exists today within Cleerline Technology Group, as a provider of thousands of installation parts, helps dealers to maximize efficiency and profits while completing system installations.
In 2012, Ryan co-founded Cleerline Technology Group with Rob D’Addario and Rick Sant.
Ryan believes, “Cleerline works to provide value-added solutions to our customers. We listen to our customers’ ideas, struggles, and successes to help create better products. We have a deep understanding and knowledge of installations and strive to make our customers’ projects and interactions with Cleerline fun and profitable.”
Ryan’s vision for the future of Cleerline includes growing the adoption of fiber while also providing new products that increase installation efficiencies, solve problems, and make working with fiber optics easy for all companies.
When Ryan does manage to take some down time, he enjoys golfing and boating with his family.